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It can sometimes seem a bit overwhelming to set up a new corporate social responsibility program. Fortunately, the process can be broken down into some simple steps based on general best practices and what has worked well for other companies.
We've found that breaking the process down into three clear can be a great way to segment the daunting task of corporate social responsibility into something much more manageable.
Step 1: Initiate & Conceive
A corporate social responsibility program is never one-size-fits-all. While crafting a program, it is important to keep the Three Pillars of Sustainability in the forefront: People, Planet and Profit. Create opportunities and multiple ways for employees and other stakeholders to engage with the program. Incorporate opportunities across a wide spectrum of engagement that include volunteer days, traditional giving, recycling events, peer to peer fundraising, and disaster assistance.
It is also better to take the CSR program a step ahead by including "cause marketing" into the program. Include company products in this program and have this as a good opportunity to start commitments in the supply chains and production processes. Think of where and how to make possible for your company to make it a socially responsible and environmentally supportive investment and how to have your employees and others in management get involved in the investment.
Step 2: Commitment & Executing The Program
Once the concept and details of the CSR program have been determined, it's up to you to prove its value in terms of triple bottom line results for your company. This requires assessing and measuring your program's impact. Develop a link between your social responsibility program and your company's business results.
How does your cause driven program impact your company's sales, customer satisfaction, employee and brand loyalty, and market access? Prove that your program positively impacts the company reputation and the overall profitability. Track, measure, and communicate the impact that your program is making on the social, environmental, and economic factors.
Step 3: Inspire & Communicate
For any corporate program to succeed, the program needs endorsement and acceptance from the top management. A corporate social responsibility program is no different. Communicating the impact and successes of your program to the top levels of your organization is critical. Communicate frequently about the program's progress and accomplishments, and also be sure to convey the program's impact to the company's triple bottom line.
Persuade management to inspire the employees and others involved to make the cause a priority, and also inspire employees to participate and get everybody involved in the program. Follow and share the results of the program and also its effect on the employees, the customers, community members, and also beneficiaries of the program, to put up recognition of this, build loyalty and also momentum. This program's success can be about inspiration as well as everybody's participation.
We've found that breaking the process down into three clear can be a great way to segment the daunting task of corporate social responsibility into something much more manageable.
Step 1: Initiate & Conceive
A corporate social responsibility program is never one-size-fits-all. While crafting a program, it is important to keep the Three Pillars of Sustainability in the forefront: People, Planet and Profit. Create opportunities and multiple ways for employees and other stakeholders to engage with the program. Incorporate opportunities across a wide spectrum of engagement that include volunteer days, traditional giving, recycling events, peer to peer fundraising, and disaster assistance.
It is also better to take the CSR program a step ahead by including "cause marketing" into the program. Include company products in this program and have this as a good opportunity to start commitments in the supply chains and production processes. Think of where and how to make possible for your company to make it a socially responsible and environmentally supportive investment and how to have your employees and others in management get involved in the investment.
Step 2: Commitment & Executing The Program
Once the concept and details of the CSR program have been determined, it's up to you to prove its value in terms of triple bottom line results for your company. This requires assessing and measuring your program's impact. Develop a link between your social responsibility program and your company's business results.
How does your cause driven program impact your company's sales, customer satisfaction, employee and brand loyalty, and market access? Prove that your program positively impacts the company reputation and the overall profitability. Track, measure, and communicate the impact that your program is making on the social, environmental, and economic factors.
Step 3: Inspire & Communicate
For any corporate program to succeed, the program needs endorsement and acceptance from the top management. A corporate social responsibility program is no different. Communicating the impact and successes of your program to the top levels of your organization is critical. Communicate frequently about the program's progress and accomplishments, and also be sure to convey the program's impact to the company's triple bottom line.
Persuade management to inspire the employees and others involved to make the cause a priority, and also inspire employees to participate and get everybody involved in the program. Follow and share the results of the program and also its effect on the employees, the customers, community members, and also beneficiaries of the program, to put up recognition of this, build loyalty and also momentum. This program's success can be about inspiration as well as everybody's participation.
About the Author:
Sebastian Troup loves blogging about philantrophic solutions for businesses and non profit organizations. For additional information about the importance of corporate social responsibility, or to find help setting up a corporate charity giving program, please check out the Truist site today.
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