Wednesday, March 12, 2014

Learn More About Small Business Development Consultant

By Kendra Hood


Building a successful business requires team effort and is not an individual effort.At times succeeding in business requires the help of a small business development consultant. While the internal team may comprise of individuals who are working within your small business, the external professionals team may comprise of consultants, financial advisory, bankers and auditors.

Hiring good employees is a very crucial process as a good workforce ensures that work is done correctly and efficiently. Carrying out background check up on the people the company intends to employ should be done before training is carried out. This helps in eliminating extra costs that could have been spend on someone with a bad background.

These professionals help in strategic planning. This involves establishing objectives of any enterprise, allocating resources and setting out organizations major goals. Consultants help in strategic planning by looking through existing customers, competitors, products and the available resources that can help improve the enterprise. N todays rapidly changing business environment, constant internal or external changes may necessitate changes in a companys goals, mission, or strategy. The time line for strategic plans is generally one to two years and can be as long as ten years. Strategic plans should be flexible and include action items, such as outlining how plans will be implemented.

When marketing is done by companies customers become aware about the product. However this is process is not done to only inform clients about the availability of a certain product or service in the market. It also enables them to find out how the product is created and the delivery process to the client.

There are four Ps of the marketing mix with pricing being one of them. Others include product, place and promotion. However price is the only one that generates revenue as the rest are cost centers. Price depends on the cost of production, distribution and promotion of the product.

In enterprise product or place distribution is among the four elements of the marketing mix. Through distribution the product or service is made available to different types of customers for consumption. This is done directly to them or through the use of intermediaries like retailers and wholesalers.

With changes in the business world today internet marketing is becoming an essential method of promoting any enterprise. This is one of the best methods of increasing sales for the company due to the levels of flexibility and affordability associated with it. This method is also cost effective because the strategies and tools used are not expensive.

Opportunities and threats can stem from many sources within the business environment. For example, competitors actions, new laws, economic changes, or new technology can be threats. Once goals and objectives have been set for the organization, managers must develop plans for achieving them. A plan is an outline of the actions by which an organization intends to accomplish its goals and objectives. Just as it has different goals and objectives, the organization also develops several types of plans. Resulting from the strategic planning process, an organizations strategic plan is its broadest plan, developed as a guide for major policy setting and decision-making




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