Wednesday, April 30, 2014

Introducing Greatnonprofits

By Sebastian Troup


Dining in a restaurant often calls for a good check for its reputation via online as most people do. With charitable causes, this also is possible. To think that more than 1.5 million nonprofits exist in the United States alone, it is essential that you learn as much as you can in order to be right about choosing your charitable recipients. In line with this Truist and GreatNonprofits have formed a new partnership aiming to soon deliver better access to information for donors online.

It appears that GreatNonprofits is the largest of these online social review sites for charities. Being a nonprofit itself, GreatNonprofits cater to more than 200,000 user-generated reviews done on more than 17,000 nonprofit organizations. You will find people personally telling about their experience with nonprofits and giving their reviews and ratings. For charities, this is like your Trip Advisor or Yelp. Being crowdsourced, GreatNonprofits is the site where you will find reviews of all kinds and from group sizes. Charities can then have their fair share of recognition regardless of their marketing budget because here people give feedbacks based on personal experience.

Truly, GreatNonprofits come as the right fit for the Truist's philanthropy platform. In order for Truist users to have easy access to more information, the social review data will be integrated thus resulting to better decision-making in giving to charities. They can then add their own reviews to the database. A more robust employee giving solution as incorporated in real-time reviews and feedbacks too will be the result of this partnership indeed.

Since nonprofits are able to reach their new supporters as well as showcase their accomplishments feedback is definitely valuable. An example is that of Oral Cancer Foundation in Newport Beach, California where emails were sent to their major donors indicating reviews they got on GreatNonprofits. In doing so, a couple of new donors gave the organization $50,000 and another one even awarded unrestricted funding amounting to $300,000. This organization's opportunities definitely exploded given these donations where before they only work with $200,000 as their typical annual budget.

As several organizations today have been aiming for that "shift to transparency," they can easily have a forum that is of open-access through GreatNonprofits. When you put forward information regarding your organization's operations including the finances which used to be exclusively hidden then you are becoming transparent. In particular times when many donors search for that right charity to give their hard-earned money to they can make choosing easier because of the technology of GreatNonprofits.

Charities can very well work with the reviews making them valuable material for marketing services. Some, just like Operation Understanding in Washington, D.C. incorporate quotes from reviews into their new brochures and many other marketing materials given that they have 188 reviews last year. Despite economic difficulties, additional fundraising is attributed by the organization to the reviews done on them.

Without a doubt and with all benefits presented here considered, easier access to more information benefits both donors and charitable organizations. Check out GreatNonprofits' data in Truist's software suite in its full implementation in the following year.




About the Author:



0 comments:

Post a Comment

 
Design by Free WordPress Themes | Bloggerized by Lasantha - Premium Blogger Themes | Best Buy Coupons