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One of the things that the management team of a corporation must always remember is that they have to keep the stakeholders of the corporation pleased all the time. For those who do not know, the stakeholders are the people who are holding up the business in the long run. That is why it is extremely important to make sure to have good stakeholder relations with all of them.
Now one will be able to see that marketing principles can actually be very useful when it comes to pleasing the stakeholders and keeping them happy. Now there are actually many marketing techniques that can be used in this type of situation because marketing is very broad. Here are a list of some of the most common ways marketing can be used.
Now the very first step when acquiring a group of stakeholders would be to of course research on them. Now as mentioned above, the investors, customers, and workers are stakeholders but other stakeholders may be the business partners and contractual workers. Aside from that, there are also the government bodies that the companies deal with.
Of course when the research has already been done, then it is important to put that research into action by using it to know how to communicate with them. Communication is very important in this case because without proper communication, stakeholders will not have a relationship with the business. The business on the other hand has to be the one to initiate.
Of course customer service is another form of communication that may be used in order to please the stakeholders. When the stakeholders would communicate with the company, they will obviously have to go through the front line which is the customer service. Customer service representatives have to be trained to know what to say in the event.
Now another form of communication would actually be social media and the internet. These days, businesses would actually make use of the internet entities or bodies in order to quickly update the people who are affecting the business. Of course the management may make use of blogs, social networking sites, and also websites in order to keep on updating the stakeholders.
Now one of the most fearsome forces in the business world would be the press or the media because these things can make or break a company. It is definitely important to have very good media relations because they are the ones who will uplift the brand image of a company which would make the stakeholders love them. That is why it is very important for any corporation to have a very good public relations team.
So as one can see, it is extremely important to have good stakeholder relations because these relations may improve or destroy a corporation. Of course the marketing team would have to deal with this aspect. They would have to come up with ways to be able to make the stakeholders happy so that they will always be willing to associate themselves with the business.
Now one will be able to see that marketing principles can actually be very useful when it comes to pleasing the stakeholders and keeping them happy. Now there are actually many marketing techniques that can be used in this type of situation because marketing is very broad. Here are a list of some of the most common ways marketing can be used.
Now the very first step when acquiring a group of stakeholders would be to of course research on them. Now as mentioned above, the investors, customers, and workers are stakeholders but other stakeholders may be the business partners and contractual workers. Aside from that, there are also the government bodies that the companies deal with.
Of course when the research has already been done, then it is important to put that research into action by using it to know how to communicate with them. Communication is very important in this case because without proper communication, stakeholders will not have a relationship with the business. The business on the other hand has to be the one to initiate.
Of course customer service is another form of communication that may be used in order to please the stakeholders. When the stakeholders would communicate with the company, they will obviously have to go through the front line which is the customer service. Customer service representatives have to be trained to know what to say in the event.
Now another form of communication would actually be social media and the internet. These days, businesses would actually make use of the internet entities or bodies in order to quickly update the people who are affecting the business. Of course the management may make use of blogs, social networking sites, and also websites in order to keep on updating the stakeholders.
Now one of the most fearsome forces in the business world would be the press or the media because these things can make or break a company. It is definitely important to have very good media relations because they are the ones who will uplift the brand image of a company which would make the stakeholders love them. That is why it is very important for any corporation to have a very good public relations team.
So as one can see, it is extremely important to have good stakeholder relations because these relations may improve or destroy a corporation. Of course the marketing team would have to deal with this aspect. They would have to come up with ways to be able to make the stakeholders happy so that they will always be willing to associate themselves with the business.
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