Wednesday, February 12, 2014

An Assessment Of The Newspaper Telemarketing

By Jerri Perry


Telemarketing involves a couple of strategies that the inside marketers employ when selling various products to the clients. The sellers solicit the customers to buy the products in question by the use of telephones and special messages. Some of the marketing could be done personally when they get in contact with the potential customers. The use of newspaper telemarketing ensures that the sales are increased through a number of selling strategies. In some cases, video calls may be used especially where the use of technology has penetrated.

The marketing strategies have changed over the years. Simple devices were initially used for the making the contact with the prospective clients. Business-to-business approach was one of best ways to inquire about the new products being produced. Later this was replaced by the business-to-customer as the attention shifted to the customers. This means that now the clients were the kings.

Most of these techniques were mainly used for the gathering of information about various products. The business to business approach ensured that one group of business people could inquire about various products from the other group. After the inquiry of the available products, the systems could also be used for making sales to the potential customers.

The marketing process aims at growing the brand through the use of various techniques. This happens as the businesses approaches various clients. The aim could be introducing new products to these customers. In other cases, especially when newer products have been introduced to markets, the process focuses at making the products known to various classes of customers. Through these activities, the products become known to the customers. This means that they know what to buy in various cases. This is what ends up growing the brands.

The marketing chains have a number of activities that add value to the products being moved along the business chains. Inbound logistics are focused on the incoming orders especially from various classes of clients. The process also receives the goods from the manufacturers. These goods are then repackaged in various batches as per the orders. Outbound logistics are concerned with the various ways through which these goods can get to the customers. This could include the transportation logistics.

Most of marketing operations are controlled from an office. The operations of marketing are headed by a team leader. This person charts the path for other players within this department. In events where broadcasting may be done, a call center is put up.

Broadcasting is done where the clients and the suppliers have very long distances between them. Special calls are made to the clients. The first cal aims at establishing the needs of the clients. The second and the subsequent calls focus on ensuring that all what they need is put in place.

The process of newspaper telemarketing can be broken down into a number of smaller processes. Most of the operations at these stages are controlled by the use of the internet. Through the use of the internet, the video calls to the clients can be easily made facilitating the process of making the sales.




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