Thursday, April 18, 2019

How Your Subconscious Mind Rules Your Behavior

By Maria Fox


While behavioral and applied psychology has proved beyond a shadow of a doubt that environment and surroundings can effect behavior, there is a new book which proves behavior can be based on the subconscious. Subliminal: how your subconscious mind rules your behavior, written by Leonard Mlodinow, a theoretical physicist, is the first book to examine this new discovery in the field of psychology.

Known mostly for self-help works based in physics, the author and physicist has also been recognized for several groundbreaking discoveries in physics. Mlodinow has been on the staff at Caltech twice in what has become a long and respected career. Whereas, five of Leonard's books have been listed as best sellers by the New York Times.

Leonard has also been featured in a number of webzines, magazines, newspapers and has lectured around the world. In addition, the author has appeared on cable, satellite and television programs such as ABC's Nightline in which he debated Deepak Chopra, Through the Wormhole, Morning Joe and others over the course of what has become a long career. In addition to writing about physics and science, Mlodinow has also written for television series including MacGuyver and Star Trek The Next Generation.

A child of Holocaust survivors, including a mother whom was housed in a labor camp and a father whom was imprisoned in a concentration camp, life has not always been easy for the author. While Mlodinow's parents never knew one another until after the Holocaust, the two met in Brooklyn, New York in 1948, after which the couple were married, then had Leonard in 1954.

Initially having attended Brandeis University in Massachusetts, Leonard dropped out of college in 1972. Upon doing so, Mlodinow traveled to Israel on a work kibbutz. At which time, the young worker and student fell in love with physics. A love which most likely came to pass after having read several books by infamous author and physicist Richard Feyman. For, Feyman's books were the only books in the kibbutz library which were written in the English language.

Later, Leonard returned to Brandeis adding physics to what was already a double major in math and chemistry. Finally graduating in 1976, Mlodinow went on to acquire a Ph. D in theoretical physics from the University of California Berkeley. The doctoral thesis which Leonard presented included work with Nikos Papanicolaou on developing a new method for solving problems in infinite dimensions, then calculated corrections as the two also proved that humans only live in a three dimensional world.

Upon graduating from Berkeley, Mlodinow acquired a faculty position at Caltech, becoming a Bantrell Fellow in theoretical physics. It is most likely that fellowship which resulted in Leonard's traveling to Germany, where the young author and physicist attended the Max-Planck-Institute for Physics and Astrophysics. While at the institute, Mlodinow received a second fellowship, becoming an Alexander von Humboldt Fellow before returning home to America in 2005.

The author and physicist returned to America and Caltech in 2005 as a teacher in math and physics. Mlodinow continued to write while teaching at the institute until 2013 when the author left to write on a full time basis. Since then, Leonard has continued to release additional self-help books, participate in radio talk shows, network, cable and satellite television talk shows and lecture on an ongoing basis.




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