Tuesday, December 27, 2016

How A Custom Mural Design Can Work For You

By Debra Baker


Nowadays, people are looking for numerous ways to stand out from the crowd and express their individuality and creativity. This could be on a personal level or on a business level. Being visually captivating can garner all the right kinds of attention, and a custom mural design could be just the way to do it.

Custom murals are becoming more and more popular for brands with specific target markets, usually the younger, active generation. Sportswear brands have been using custom designs on their walls throughout stores globally to attract a new wave of customers, such as Converse. Not only is this a great business move, but it also provides a great outlet for artists to showcase their work.

A custom mural could be just the thing that a business location needs. Undoubtedly, it comprises a part of the interior design and is instrumental to the overall effect. As such, the right colors and content is key, as these are aspects that will affect the mood of that environment. This has the ability to positively or negatively influence those working there and also those visiting.

You can use artwork outdoors in order to attract new clientele. Think about putting a design in a visible location, such as a wall facing an area or road with lots of traffic. The right artwork will make strangers curious to learn more about the space where it is located, and this could spur them on to walk right through the doors of a business.

Murals work great at home, as well. You might think that this is only something you can put in a child's bedroom or play room, but a really great mural could be just the thing to add to any number of rooms. Think about having a conversation piece in an area where most social activity happens like the dining room. What about putting a mural on the ceiling for an interesting effect?

When it comes to children and murals, it's always a good idea to let them have a say. Better yet, get them in on the action by allowing them to assist with the design or even the execution. This is a great group project for a school or community space, to liven up an old building or drab location and get everyone working together towards something great.

Murals can be abstract or theme-specific. Good themes for a younger audience include animals, bright colors and lots of shapes. A psychedelic-style mural might work better in a more abstract space like a yoga or dance studio, while an office or organization may prefer a design that serves as a reminder of the company manifesto or cause.

You don't have to be an artist yourself to get something like this done. There are many individuals out there looking for outlets to express their own creativity or who will work with you to create something unique and special and to your requirements. They can be found through artists' forums and even by asking around. Who knows, you may have a creative family member or friend willing to do this type of work that you never knew about!




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